How to Create a Bomb IG
Everyone’s trying to be “on brand”
Everyone’s trying to be “on brand” these days, and we can’t blame them. For upcoming artists, marketing gurus, and YouTube queens, creating and maintaining an Instagram presence is a must. Here’s how to keep things interesting in a digital world full of basics.
Know Your Followers
Before posting a random pic of the latte you had this morning, think about the types of Instagramers you want to hit that follow button. Are you creating a vibrant beauty industry-theme, or a sepia-toned artsy situation? Whatever following you want to attract, choose imagery that speaks their language.
If you’re still unsure, spend some time creeping on your favorite influencers to see how they create their own look and feel. Do they use the same types of lighting in every image? Do they cultivate a specific type of aesthetic? Do they mix sexy with cute, or business with casual? After you’ve defined the vibe you’re going for, choose pics that reflect your personal brand.
Nail the Hashtag Game
Using 700 hashtags won’t help you if you don’t pick relevant ones. Iconic hashtags have found their way into everything from song lyrics to billboards, and selecting ones that are already being used by popular accounts is a great way to bring in those double-taps -- especially if you can find interesting, funny, or unique ways of re-using them.
It also doesn’t hurt to take a risk and create your own. Have an idea for a potentially viral concept? Brainstorm a few hashtags and test them on your friends. With a little creativity, and the right aesthetic, you just might find yourself hitting Instagram gold in a matter of clicks.
Get a Little Personal
At the end of the day, your Instagram presence is about you. Whether you’re into art festivals and makeup, or cats and trap music, the best Instagram posts are always the original ones. But don’t be afraid to reveal your offline life a little too. It’s ok to feature friends and family in meaningful posts on birthdays and anniversaries, as long as they’re cool with it.
Sometimes getting a little vulnerable can even make your posts more relatable. It’s all too easy for our lives to seem perfect through Instagram, but the occasional realness reminds your followers that you’re just as human as they are. So don’t hold back on that motivational mental health awareness post that could do a lot more for your followers than generate likes.
these days, and we can’t blame them. For upcoming artists, marketing gurus, and YouTube queens, creating and maintaining an Instagram presence is a must. Here’s how to keep things interesting in a digital world full of basics.
Know Your Followers
Before posting a random pic of the latte you had this morning, think about the types of Instagramers you want to hit that follow button. Are you creating a vibrant beauty industry-theme, or a sepia-toned artsy situation? Whatever following you want to attract, choose imagery that speaks their language.
If you’re still unsure, spend some time creeping on your favorite influencers to see how they create their own look and feel. Do they use the same types of lighting in every image? Do they cultivate a specific type of aesthetic? Do they mix sexy with cute, or business with casual? After you’ve defined the vibe you’re going for, choose pics that reflect your personal brand.
Nail the Hashtag Game
Using 700 hashtags won’t help you if you don’t pick relevant ones. Iconic hashtags have found their way into everything from song lyrics to billboards, and selecting ones that are already being used by popular accounts is a great way to bring in those double-taps -- especially if you can find interesting, funny, or unique ways of re-using them.
It also doesn’t hurt to take a risk and create your own. Have an idea for a potentially viral concept? Brainstorm a few hashtags and test them on your friends. With a little creativity, and the right aesthetic, you just might find yourself hitting Instagram gold in a matter of clicks.
Get a Little Personal
At the end of the day, your Instagram presence is about you. Whether you’re into art festivals and makeup, or cats and trap music, the best Instagram posts are always the original ones. But don’t be afraid to reveal your offline life a little too. It’s ok to feature friends and family in meaningful posts on birthdays and anniversaries, as long as they’re cool with it.
Sometimes getting a little vulnerable can even make your posts more relatable. It’s all too easy for our lives to seem perfect through Instagram, but the occasional realness reminds your followers that you’re just as human as they are. So don’t hold back on that motivational mental health awareness post that could do a lot more for your followers than generate likes.
